Changing The Way The World Does Business

How We Started

In 1989, Jim “Murph” Murphy sat at the controls of an F-15 fighter jet and realized that the cultural discipline and strategic alignment needed to execute flawlessly in the unforgiving, rapidly changing world of military aviation was more than unique — it was awe-inspiring. The U.S. military’s ability to cultivate a singleness-of-mind around strategic action was so compelling to Murph that he strove to translate these time-tested, combat-proven processes into a simple, scalable, agile methodology. The result was Flawless ExecutionSM, a proprietary framework that enables organizations to effectively leverage team experience, lessons learned, and a structured planning process to achieve new levels of success.

In 1996, Murph started Afterburner, Inc. to share the message of Flawless Execution with organizations around the world. Today, nearly 20 years later, more than 1.7 million professionals have experienced the power of Flawless Execution.

Afterburner Fast Facts

1.7 Million Business Professionals Trained

85% of Fortune 50 on Client List

9.1 Average Program Rating Over the Past 20 Years

7 Nationally Acclaimed Publications

2 Super Bowl-winning Clients

4 Nominations to the INC 500/5000 List

41 Industry-leading Programs

2,000+ Transitioning Veterans Trained Through Veteran Outreach

The Afterburner Difference

From enterprise-level culture change to high-level strategy development or simple project-based initiatives, traditional consulting often falls way short of expectations. These types of transactional consulting engagements typically culminate in recommendations from gurus that leave you and your team left to execute on your own — from implementation to adoption and sustainment. Afterburner is different. Our simple, scalable and holistic process gives you and your team a solution you can own, and a process that creates a shared common model of execution that aligns and enables accountable action.

Headquartered in Atlanta with offices in Australia and Brazil, our team has trained thousands of today’s leading organizations over the course of nearly two decades, including 85% of the Fortune 50 and two Super Bowl Champions. The power of Flawless Execution is recognized by leading business management and leadership development scholars around the world and our Executive Consultants have spoken at notable business schools, including Harvard, Wharton, Cornell, Emory, MIT and Duke.

How We Achieve Performance Improvement

We partner with leaders to connect strategy to execution, developing agile, high performing teams that continuously improve and adapt to today’s complex business environments. We do this with more than 40 cutting-edge training programs that include keynotes, team building seminars, workshops, training, coaching and consulting programs.

These programs empower leaders to accelerate learning and improve individual and team performance using the Flawless ExecutionSM methodology. Since 1996, we’ve motivated, inspired and trained over 1.7 million executives, managers, leaders and operators to accelerate performance and close execution gaps with the Flawless Execution methodology, a continuous improvement framework.

Flawless Execution leverages the same principles of teamwork, accountability and continuous learning that we utilized in our military careers to WIN when the chips were down, the stakes were high and failure was not an option.

The Afterburner Team

Our team of current and former fighter pilots, U.S. Navy SEALs and other elite military professionals has a powerful mix of combat experience and professional acumen, including graduates of top business schools and academies. For nearly 20 years, we’ve leveraged our expertise in strategic execution, strategy development, leadership training and VUCA environments to empower individuals, teams and organizations to close execution gaps, accelerate learning and lead more effectively as they pursue cultures of excellence.

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