The Afterburner Difference

Servant Leadership.  Stronger Partnerships.

Traditional consulting and training entails gurus providing recommendations, leaving you and your team to execute their solutions. If you're successful in implementation, how will you drive adoption and sustainment? Whether you seek enterprise level culture or change leadership, high-level strategy development or even simple project-based initiatives with one-time deliverables - often their transactional engagements fall short of expectations. Are you ready for a simple, scalable, holistic solution you and your team can own? A process that creates a shared common model of execution that aligns and enables accountable action. 

Who We Are

The Afterburner Team

We are a team of current and former fighter pilots, U.S. Navy SEALs and other elite military professionals who bring the combat-proven and battle-tested processes of high-performing military teams to organizations around the world. For nearly 20 years, we have leveraged our expertise’ in strategic execution, strategy development, leadership training and operating in VUCA environments to empower individuals, teams and organizations to close execution gaps, accelerate learning and lead more effectively as they pursue cultures of excellence.

Headquartered in Atlanta with offices in Australia and Brazil, our team has trained thousands of today's leading organizations over the course of nearly two decades, including 85% of the Fortune 50 and Super Bowl Champions, the New York Giants. The power of Flawless Execution is recognized by leading business management and leadership development scholars around the world and our Executive Consultants have spoken at notable business schools, including Harvard, Wharton, Cornell, Emory, MIT and Duke.

What We Do

Your Go-To for Performance Improvement

We partner with leaders to connect strategy to execution, developing agile, high performing teams that continuously improve and adapt to today’s complex business environments. We do this through more than 40 cutting-edge training programs that include keynotes, team building seminars, workshops, training, coaching and consulting programs.

These programs empower leaders to accelerate learning and improve individual and team performance by leveraging the Flawless ExecutionSM methodology. Since 1996, our elite military professionals-turned-executive consultants have motivated, inspired and trained over 1.5 million executives, managers, leaders and operators to accelerate performance and close execution gaps with the Flawless Execution methodology, a continuous improvement framework. Flawless Execution leverages the same principles of team work, accountability and continuous learning that we utilized in our military careers to WIN when the chips were down, the stakes were high, and failure was not an option.

How We Started

Our History

In 1989, as Jim "Murph" Murphy sat at the controls of an F-15 fighter jet, it occurred to him that the cultural discipline and strategic alignment needed to execute flawlessly in the unforgiving, rapidly changing world of military aviation was more than unique—it was awe-inspiring. As a salesman-turned-fighter pilot, the U.S. military's ability to cultivate a singleness-of-mind around strategic action was so compelling to him that he strove to translate these time-tested, combat-proven processes into a simple, scalable methodology. The result was Flawless ExecutionSM, a proprietary framework that enables organizations to effectively leverage team experience, lessons learned, and a structured planning process to achieve new levels of success.

In 1996, Murph started Afterburner, Inc. to share the message of Flawless Execution with organizations around the world. Today, nearly 20 years later, over 1.5 million professionals have experienced the power of Flawless Execution.



Fast Facts


Business professionals trained

Fortune 50 on client list

20 year average program rating

Industry-leading programs

Veterans trained in transition planning

Nationally acclaimed publications

Nominations to the INC 500/5000 list

Super Bowl-winning clients







Over the last 19 years, our team has been asked a lot of questions. Here are just a few of them.


Absolutely! We are highly regarded for our customization & regularly adjust a third of our messaging to specifically address your team’s operational environment, challenges and opportunities.

All our team members are patriots and proud of their service, which includes service for the U.S., Canada, Brazil, Australia & a host of coalition forces. Our messaging isn’t political, it’s about performance and being a member of a team striving for Flawless Execution.

With over 50 team members, we’ve never turned down a program & often work on 48 hours notice.

Our backgrounds are military, but Flawless Execution is a military-founded business process. Your team will see and hear stories and experiences about our military service, but the message is how they apply to your participants’ business.

Yes, each Afterburner consultant has served in the military and represent a wide range of specialties in every branch.

To date, more than 1.5 million professionals have participated in an Afterburner program

The Flawless Execution model is universally applicable, regardless of industry, function, or team size

Everywhere! Our consultants deliver programs in office meeting rooms, hotel ballrooms, and many other venues around the world

Give us a call! Our client advisors can help you find out!