Reimagining Your Sales Kickoff: Infusing Innovation and Connection


Staying engaged in a very average sales kickoff can be a major struggle. You shouldn’t be settling for sub-par, disengaging sales kickoff…It’s time to infuse your SKO with innovation and connection. Not sure how? Keep reading to learn how to take an average SKO and make it an event that has an impact that reaches beyond the end of the meeting.

Redefining the Sales Kickoff

Shift away from the ordinary meeting— a Sales Kickoff is much more than that. It’s a rallying point for your sales team. It’s not just a gathering; it’s a celebration of achievements, goal setting, and a platform for sharing insights that propel the team toward success. The core elements are nurturing camaraderie, fostering collaboration, and sparking genuine excitement.

Here’s a breakdown of the core elements and what they mean for your sales kickoff:

Cultivating Connection:

Forge connections that transcend the professional sphere, building teamwork that becomes the bedrock of success.

Fostering Dynamic Collaboration:

In the era of team selling, break down silos by engaging not only the sales team but also partners from other essential teams, building relationships critical to the sales cycle.

Sparking Genuine Enthusiasm:

Ignite genuine enthusiasm and engagement by tapping into the unique motivations of your team. Whether it’s financial success, career progression, or customer impact, tailor your content to resonate with these themes and fuel excitement.

Crafting an Immersive Sales Kickoff

1. Unconventional Team building:

Break professional barriers with creative exercises that go beyond the norm. Afterburner has taken conventional Team Building and turned it upside down – and gotten incredible results in the process. We are passionate about giving your teams a Fighter Pilot Team Building experience to remember. Connect with us today to find out more on how we can help you soar to great heights with The Top Gun Experience!

2. Genuine Acknowledgement:

Move beyond traditional recognition methods. Incorporate unconventional awards and spontaneous shout-outs to team members, injecting an element of surprise and genuine appreciation.

3. Interactive Experiences:

Shift from monotonous presentations to dynamic workshops, roundtable discussions, and live panel sessions. Encourage collaboration through interactive problem-solving sessions and discussions that empower everyone to contribute.

4. Strategic Presentations:

Leverage presentations strategically to unveil new initiatives. Whether it’s revolutionary product launches, industry insights, or cutting-edge sales strategies, frame the content with a clear focus on how it directly benefits and empowers your sales team.

Tips for Nailing Your SKO

It will be tricky to know if your sales kickoff was successful if you don’t establish what success for your SKO looks like and is measured by. Establish clear and measurable goals for your SKO using a strategic process. Align long-term vision goals with short-term tactical targets.

It is also important to seek raw feedback at the conclusion of your SKO – the good and the bad. A good leader doesn’t shy away from negative feedback. You can gather insightful feedback through surveys and committee notes, ensuring a continuous improvement cycle for future kickoffs.

The professional world adapted quickly to the technological advancements and demands of the pandemic, but as we continue to adapt post-pandemic, sales kickoffs are one gathering that there is no virtual substitute for! While virtual events may be an option, prioritize in-person meetings to capture the energy, connection, and innovation that comes from face-to-face interactions.

Propelling Your Team into a Year of Success and Innovation

Your upcoming sales kickoff isn’t merely an event; it’s an opportunity to create an indelible mark and set the stage for a ground-breaking year. By adopting these innovative strategies and best practices, you’ll not only inform your sales team but also inspire them for the challenges and victories ahead. Make your sales kickoff one that has a buzz that lasts far beyond the end of the gathering!

Need some expert advice on how to take your Sales Kickoff to the next level? Chat to the Afterburner Team today.


Original inspiration for this article was drawn from Reggie Marable’s insightful piece, “Make Your Sales Kickoff the Party of the Year”. We’ve adapted and expanded upon their ideas to tailor them to our unique context and goals.